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Tata Salt TVC

October 2020

Role : Assistant Stylist

BRIEF

A family of 3 with a child who imagines an AI to keep answering her curious questions about life.

Style the child, the mother, the father & the AI

STYLING NOTEs for Child

Spectacles

Playful kids accessories

Bright coloured clothing

Patterned clothing

Gumboots

STYLING NOTEs for AI character
(Designed & made for this TVC only)

Futuristic Look

White Coloured

LED Belt

Fabric should not crease - to avoid continuity issues

Clean silhouettes

Layered look to cover up maximum skin

STYLING NOTEs for Mother

Casual linen clothing

Comfortable Kurta & Trousers

Minimal Look

STYLING NOTEs for Father

Casual clothing

Comfortable clothing

Subtle colours

TEAM
STYLIST -
Shweta Sharma

ASSISTANT STYLISTS -
Ashwini Iyer
Nimisha Jadhav

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